Day 1
Offer sheet
Outcome: Make the opportunity clear in one glance.
Brand Builders14-Day Micro-Affiliate Starter
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Brand BuildersJosh Snow
For founders doing $100k+/month
The 14-Day Micro-Affiliate Starter.
Get 20 micro-affiliates recruited and 5 posting in 14 days—with one focused action plan and no bloated program.
This is for you if
You have a product people can demonstrate or talk about.
You can fulfill creator samples and pay commission reliably.
You’re willing to send focused outreach every day for two weeks.
This is not for you if
You want creators to fix an unclear offer.
You expect generic mass DMs to build real partnerships.
You won’t follow up, support creators, or track what gets posted.
The one problem
Recruitment gets the yes.
Activation gets the post.
Most brands blur them together, celebrate interested replies, then wonder why nothing goes live. This sprint gives each half its own system: find and recruit the right 20, then guide at least 5 all the way to publish.
Your daily operating plan
14 days. Check the work.
Your progress saves on this device automatically.
Day 2
Creator ICP
Outcome: Know exactly who should carry the offer.
Day 3
First 30 prospects
Outcome: Build a qualified list, not a vanity list.
Day 4
Outreach DMs
Outcome: Start ten relevant conversations.
Day 5
Fill the pipeline
Outcome: Reach 60 qualified prospects and 30 DMs sent.
Day 6
Bump and qualify
Outcome: Turn interest into clear yeses.
Day 7
Close the first 10
Outcome: Ten creators committed with next steps.
Day 8
Recruit to 20
Outcome: Twenty creators recruited in total.
Day 9
20-second brief
Outcome: Make posting feel easy, not managed.
Day 10
Ship and schedule
Outcome: Every product has an owner and a date.
Day 11
Activate delivery
Outcome: Move delivered creators toward recording.
Day 12
Get posts live
Outcome: Convert commitments into published content.
Day 13
Track and pay
Outcome: Reward action and learn what moved buyers.
Day 14
Weekly loop
Outcome: Five creators posting and a system ready to repeat.
Copy, personalize, send
The message bank.
Specific beats clever. Replace every bracketed field, reference something real, and keep the ask easy to answer.
The outreach script
Send verbatimHey {name} — loved your recent {specific_video}. We run {brand} ({one_line_promise}). Looking for 5 micros to post a simple 20s talk-to-camera this month. Commission {X}% on sales + free product. Curious if you’d try one post?
48-hour follow-up
Keep it lightHey {name} — just bumping this in case it got buried. Think your style would be a strong fit for {brand}. Open to seeing the simple brief?
The 20-second brief
Keep it simpleGoal: show {product} helping with {problem}. Open with one hook: {hook_1}, {hook_2}, or {hook_3}. Share your honest experience and one proof point. Keep it natural and around 20 seconds. Close with: {CTA}. Please avoid: {claims_or_topics_to_avoid}.
Don’t do these
Five ways to kill momentum.
- 01Spray generic DMs with no specific content reference.
- 02Recruit for follower count instead of audience and content fit.
- 03Send a massive brief that turns one post into homework.
- 04Ship product without agreeing to a date or following up.
- 05Treat creators like transactions, then disappear after they post.
Monthly War Chest
Want us to build the whole growth system?
The $5k build gives you the offer, two funnels, and a creator army—built to work as one system.
Your next move
Build it with the team—or DM Josh STARTER.
If you want a second set of eyes on your next move, choose the path that feels easiest.